We will present the new face of the modern Serbia to the world. We will show Serbia as a new European technological and bio-economic hub; as a new investment, business, tourist-wine and gastronomic destination and as an increasingly attractive place for global high-tech companies, but also for world film and TV productions and digital nomads…
When the Olympic torch arrives in the French capital on 26th June, ships carrying more than ten thousand athletes will sail down the Seine and the 33rd Summer Olympic Games will officially begin on the magnificent Trocadero. And the doors of Paris’s Serbian House will open to welcome participants and attendees of this biggest sporting event on the planet.
In one of Europe’s most famous and unusual parks, in the famous edifice of Le Théâtre Paris- Villette, opposite the site of the host’s own French House and for the first time in the history of the Olympic Games, Serbia will present the best of what it has to offer, apart from on the sporting front, through its national house project. This is a project that has engaged, in dedicated and joint work, the Serbian Government, the Chamber of Commerce & Industry of Serbia, the Olympic Committee of Serbia and the Tourist Organisation of Serbia, but also museums, the national Archives and the Kolo national ensemble…
Through a multifunctional and original art exhibition entitled “Roots”, which has been conceived by the Artbeat creative team led by Dušan Jovović, and with the help of modern technological solutions, we will present not only Serbia’s sporting history and the results and medals of our Olympians, but also our tradition and historical legacy, cultural heritage and scientific achievements. We will present the new face of the modern Serbia to the world. We will show Serbia as a new European technological and bio-economic hub; as a new investment, business, tourist-wine and gastronomic destination and as an increasingly attractive place for global high-tech companies, but also for world film and TV productions and digital nomads…
We will present an economy that has software as its top export product, a country of reliable companies that are trusted partners of European and global corporations, a country of creative, innovative and talented people… The host country of Expo 2027, which is making its own great investment “Leap into the future” in its preparations for this world exhibition.
Sport has long been much more than merely sporting competitions, and the Olympic Games have – by bringing together companies from all over the world and all industries – become a platform for previously unimagined opportunities to connect and establish contacts and new business. That’s also precisely why, at the initiative of the CCIS, the Serbian House in Paris will also serve as the venue for a series of business events and contents.
One of the central events is the Serbian-French Business Forum, which we will host on 31st July, with the support of MEDEF International and Business France, and which will focus on business meetings among companies from the IT sector and the start-up community, but also from the fields of agribusiness and construction. Confirming the great interest in the forum and meetings with Serbian business leaders among French businesspeople is confirmed by the intensive communication that we’re conducting with our partner organisations, but also with representatives of the institutions and businesses of Nice, Lyon and Lille, the BPI investment fund, Serbia’s business diaspora in France etc.
On behalf of the Serbian business community, I hereby invite representatives of French and global companies that will be in Paris during the Olympic Games to visit the Serbian House. They will thus better acquaint themselves with Serbia and enjoy the music, colours, aromas and flavours of the Balkans, but also discover new opportunities for business cooperation with our economy. And this summer in Paris we will build new partnerships together and establish a bridge of time until 2027 and the World Expo in Belgrade, Serbia.