Tetra Pak announced today the appointment of Alex Henriksen as the new Managing Director for Eastern Europe, effective 1st August. Henriksen will succeed Lyndsey Loyden-Edwards, who is moving to a new position within the company.
In his new role, Henriksen will oversee Tetra Pak’s operations in 16 countries, including seven sales offices. Henriksen joined Tetra Pak in 1998 and has held several leadership positions at both the European and global levels. Most recently, he served as the Managing Director for Northern Europe since 2020.
Over the past four years, Henriksen managed Tetra Pak’s operations across 13 countries in Scandinavia, the Baltics, the UK, and Ireland. His expertise includes a robust mix of skills such as key account management, technical service knowledge, and a strong focus on enhancing client profitability through successful partnerships.
“I am very much looking forward to working with the team responsible for Eastern Europe to further develop our customers’ businesses in this region,” Henriksen commented. “At the same time, I want to thank Lyndsey Loyden-Edwards for her outstanding contributions to strengthening Tetra Pak’s market position in Eastern Europe over the past years.”
Loyden-Edwards remarked, “It has been an honor to lead this great team over the past three and a half years in the growing and dynamic Eastern European market and to develop growth opportunities for our customers. I am confident that Alex, with his exceptional operational and engineering expertise, will further enhance Tetra Pak’s position and that of our customers in the region.”
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